I have made it a point to focus much of my marketing on women-owned businesses. For some of the reasons why, take a look at this study from the Center for Women’s Business Research comparing woman-owned businesses to man-owned businesses with more than $1 Million in revenues:
Women are more likely than men to have been the founder of the business (73% to 60%) rather than have purchased, inherited or acquired in another way.
Women are less likely than men to use commercial loans or lines of credit (56% to 70%).
Women are less likely to have raised money from outside investors (4% to 11%).
Women were ahead of men in their adoption of the Internet and ecommerce as a business growth strategy (58% to 35%).
(From the Rhonda Report at The Planning Shop)