This LegalMatch thing has taken on a life of its own. Recall that I posted here and here about my experience with a LegalMatch marketer and the company’s reply. Since then, Rick Klau and Carolyn Elefant have continued the discussion on their blogs.
I have never used LegalMatch so I can’t vouch for their service. I’m sure they have dozens (hundreds, thousands?) of satisfied customers. My only complaint was that their sales pitch, which I felt was less than honest, offended me as a potential customer. Not the way to get the relationship off on the right foot.
The point I wanted to make in the original post is that you need to be very careful about first impressions when communicating with potential customers. Don’t overpromise, don’t pressure, don’t brag, don’t deceive, and don’t talk down to your potential clients. Articulate the benefits of hiring you with humility, and let the prospects decide on their own timetable if you are the right attorney for them.