For starters, the degree is broken down into five “streams of knowledge,” rather than traditional majors or concentrations. Each stream delves into a different aspect of business, such as Creating & Managing an Enterprise, and Networks, Innovation & Value Creation. It’s not that students don’t learn economics, marketing, or strategy. Instead, each of those basics is blended into the larger concepts. A typical class might involve a discussion, led by a finance professor, of a company’s change in value after a corporate merger, followed by a look at the case by a management prof from an operations point of view. Because the teaching is rooted in events in the contemporary marketplace, there are no textbooks per se. “Our textbooks are newspaper and magazine articles,” says Phillip H. Phan, professor of strategic management and entrepreneurship.
Coming soon to a law school near you? Get serious.