E-Mail Newsletter Do’s and Don’ts

If you send out an e-mail newsletter (or even use e-mail for client communications), check out these Seven E-mail Landmines.  One tip that’s made me rethink my e-mails is this one:

The top 145-200 pixels of an email’s height are the most critical. Key information to include above the fold:

  • Company logo and link to the home page
  • The main call to action, plus a link to act on that call
  • A visual that enhances the brand image
  • A headline that encourages readers to read the rest of the message

From a design perspective, the most common mistake is to clutter this section with graphics. If stripped out or blocked, they negatively affect your message.

One Response to E-Mail Newsletter Do’s and Don’ts
  1. Brandy Karl
    December 15, 2005 | 2:47 pm

    Yes, but what if you’re dealing with people that get violently angry if you’re using anything but plain ASCII?? :)

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