If you send out an e-mail newsletter (or even use e-mail for client communications), check out these Seven E-mail Landmines. One tip that’s made me rethink my e-mails is this one:
The top 145-200 pixels of an email’s height are the most critical. Key information to include above the fold:
- Company logo and link to the home page
- The main call to action, plus a link to act on that call
- A visual that enhances the brand image
- A headline that encourages readers to read the rest of the message
From a design perspective, the most common mistake is to clutter this section with graphics. If stripped out or blocked, they negatively affect your message.