Their Pain, Your Gain

Barry Moltz has a recap of the 10 Lessons his students should have learned in his entrepreneurship class.  The best one:

Every Business is About Solving Pain.  Find the People that will Pay for it.

This should be an easy one for lawyers in particular.  What pain do you solve?

 

Written on 12/14/05 in Marketing, Practice of Law
1 Comment Leave a comment
One Response to Their Pain, Your Gain
  1. nerio
    December 15, 2005 | 10:38 pm

    I’d say “most” businesses are about solving pain….but there are some which increase pleasure too! Take Disneyland for example.

    Reply
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