Have you thought about what your marketing materials’ color says about you?
In North American mainstream culture, the following colors are associated with certain qualities or emotions:
Red — excitement, strength, sex, passion, speed, danger.
Blue — (the most popular color) trust, reliability, belonging, coolness.
Yellow – warmth, sunshine, cheer, happiness
Orange — playfulness, warmth, vibrant
Green – nature, fresh, cool, growth, abundance
Purple — royal, spirituality, dignity
Pink — soft, sweet, nurture, security
White — pure, virginal, clean, youthful, mild.
Black — sophistication, elegant, seductive, mystery
Gold — prestige, expensive
Silver — prestige, cold, scientific
Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels – pink, rose, sky blue.