Resolutions III: December 6

Resolve to be the place your clients turn to for innovative ideas.  Here’s just one way:

First, go to each of your business clients in the next 90 days and ask them this question (taken from this post by Kathy Sierra):  "What is the one thing that you are most afraid of that could put you out of business before the decade’s over?"

Second, once all of your clients have answered the question, identify the three or four most common answers and find people who can help the clients with their perceived problems.  Invite clients (5-10 at a time) to meet with these people and brainstorm solutions.  Don’t charge for these brainstorming sessions (you will identify enough new business out of them to justify the time).

Third, record the ideas, share them with all your clients, and help clients to implement them.

Finally, plan a hell of a party around New Year’s in 2010 and celebrate with the clients who’ve survived the decade.

 

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