Didn’t get your Christmas cards out on time? No worries. While I’m not sure if this is exactly a resolution or not, there is a tremendous opportunity to use your firm resolutions as a marketing tool.
Once you’ve settled on five or so firm-wide, client-facing resolutions (not things like deploy a new SQL server, or charge more for copies and postage), send a New Year’s card to each client that reads something like this:
Happy New Year from ABC Firm. While each New Year brings the promise of wealth and happiness, we know how quickly business resolutions made in January can fade by March. We’d like to help you keep your 2007 business resolutions … and we’d like you to help us keep ours.
In 2007, we resolve to (add your 1–5 resolutions here):
How about you? What do you resolve to do in 2007 to make your business more profitable, more successful and more fun? Let us know on the card attached and drop it in the mail. We will set up a time to meet with you (at no charge) and identify things we can do to help you keep your resolutions and grow your business in the next twelve months.
One last thing: We are serious about our resolutions and want you to help us keep them. If you catch us failing to live up to any of ours, or if you see anything we haven’t resolved to do that you think we should, let us know. We want to make your 2007 – and ours – the best year ever!