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If you must compete on price, here’s a McDonald’s billboard that might give your marketing people some inspiration:
Found on Billboardom. Full Story Here.
That’s an amazing billboard! You could apply this to any field. In the legal SaaS field you could say “Boxed Software is Dumb”
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... And May the fifth also be with you.- Thursday May 5 - 10:35am
Copyright 2011 Matthew Homann. All Rights Reserved.