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Here's a great idea from the London Underground (subway) via the U.K.'s Creative Review. The Underground hired photographer Maria Cox to visit each of the London Underground's 264 stations and take a picture of someone who worked there.
The photographs are combined with some information about each person, and then displayed at the station where he or she works. Here's the profile of John Osborne, a customer services assistant at the Shepherd's Bush Line station:
It makes me wonder how many businesses here in the states could benefit from a similar approach. I think many clients would be more apt to hire a firm that cared enough about their employees to feature them in this way. What do you think?
Interesting – similar to Monica Bay’s rant about putting your staff on your website same as your professionals.
What I found in some cases – the staff had no desire “to be on the web” and requested that their pictures not be available etc. I am sure that is the minority position – but certainly something to take into consideration.
In our system, we teach our lawyers to send out an email sequence to new clients introducing the clients to each staff member from the staff member his/her self (which can all be automated w/ Infusionsoft) and that’s been a great way to keep clients connected to the office as a whole and feel really well taken care of.
A