This is one for the general practitioners out there: Resolve to Juggle Less. Remember, your clients don't have "general" problems, they have specific ones — and if you're the lawyer who will do "anything for anyone" they are far less likely to hire you do that "one thing" for them.
So, how do you know if you're doing too many things? Here's an exercise that just might help:
- Take a pad of Post-It notes, and on each one, write a type of matter you handle. Err on the side of inclusiveness (write "Divorce," "Child Custody," "Legal Separations," etc. on separate notes instead of just "Family Law").
- Put all the Post-Its up on a wall.
- Ask your staff to add the kinds of things you do to the wall as well.
- Group the post-its in logical categories.
- Step back and look at the wall.
If there are more than 3 groups of Post-Its in front of you, you're probably doing too many different things.
In 2010, work hard to focus on the one or two categories that are most profitable, most challenging and most fun. You'll have a much easier time finding clients, and a much better time serving them.