I saw this little blurb on the Church Marketing Sucks blog:
WaterFront Community Church says, “We’re going to give away 100% of our offering to help build and beautify our community.”
What would the impact be if your firm did the same thing, and donated one day’s fees a year (or month) to make your community better?
I think it is a great idea — and could be even better if combined with a contest (like Pepsi’s Refresh Project) that sought entries from school children or community groups. What do you think?