Create a Menu for Your Practice

Do you know all the kinds of things your firm does?  Perhaps you should take a page (literally) from the restaurant industry and create a “menu” of your services.  Though you may not decide to use it with clients, merely deciding what goes on the menu — and what gets left off — makes you think a bit differently about your practice and the kinds of matters you regularly should say “yes” to.

And if you’re looking for some menu inspiration, I highly recommend the blog Art of the Menu.  It has dozens of creative menus from around the country, and is sure to give you some ideas if you decide to make your “menu” a regular part of your practice.

I just created a  Menu for LexThink (.pdf) that I’m going to print up on heavy card-stock like an actual restaurant menu .  It is still in early draft stage, so I’d love to know what you think.

3 Responses to Create a Menu for Your Practice
  1. Justin D. Jacobson
    September 29, 2011 | 1:22 pm

    Looks spiffy. This is something we actually did internally when I took over the firm two years ago as a reference for the staff. But I never considered actually doing a public version for the clients. In retrospect, it’s a no-brainer.

    I did find a typo in yours, under “Client Experience Mapping Workshop”: “As the workshop ends, the will have identified hundreds of ways to
    improve the ways it works with clients.” Looks like your missing the word “firm”.

    Also, I note that you don’t list your prices on your menu, which is counter-intuitive to the way we normally use the word. I’d love to hear your thoughts about that decision.

    • Matt Homann
      October 12, 2011 | 8:53 pm

      I’m torn on the prices, but mainly because I give my clients a “blank invoice” they complete once I’m done with their project.

  2. Justin D. Jacobson
    October 12, 2011 | 9:16 pm

    Well, that’s an interesting choice in its own right.

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