Remember, your clients don’t have general needs, they have specific ones. They want you to be great at solving their problem, not good at solving everyone else’s.
And yes, you can actually buy this knife
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The General Practitioner’s Dilemma
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[...] My colleague Matt Homann made an excellent point in his blog today. He wrote that clients, “don’t have general needs, they have specific ones;” and that those clients “want you to be great at solving their problem[s].” Matt called this The General Practitioner’s Dilemma. [...]