The Age of “It Depends” is Ending

What would happen to your firm if potential customers could easily find out how much your services have cost previous clients?  Would it change their buying behavior?  How about your pricing strategy?

Check out Clear Health Costs, where patients share how much they paid doctors for various procedures.

Never going to happen to lawyers?  For some, it already has:

One Response to The Age of “It Depends” is Ending
  1. Kevin Camden
    October 3, 2012 | 2:48 am

    Snarky comment: we are now car salesman?

    Real world comment: we are now commodity brokers and the luxury of paying “white shoe” firm rates is gone.

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