It Isn’t About the Bathrooms

Seth Godin on clean bathrooms:

It turns out that just about everything we do involves cleaning the bathrooms. Creating an environment where care and trust are expressed. If you take a lot of time to ask, “how will this pay off,” you’re probably asking the wrong question. When you are trusted because you care, it’s quite likely the revenue will take care of itself.

In your office (or in your correspondence, or your procedures, or your staff, or …), what can you do to show your clients you care?

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