Creative Capacity

Lawyers are among the most creative, innovative professionals so long as they’re doing client work.  When the time comes to solve their own business challenges, they never seem to take the time they should.

Here’s why:  it is hard to take the time required to achieve creative, game-changing innovation when there’s “real” billable work to be done — and the higher your hourly rate, the bigger the innovation penalty feels:




Here’s the important thing:  while sitting a a desk (or a park, or a museum) asking open-ended “How might we…” questions might not feel like work, it is one of the few things you can do to make certain you’ll still be lawyering in five years or more.

There’s big change coming to the legal biz and only those putting in the time and effort today to prepare for the future will be ready when it arrives.

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