Here are some of my favorite posts.  I hope you enjoy them.



Here are some of my favorite posts.  I hope you enjoy them.



Here are some of my favorite posts.  I hope you enjoy them.


Your Clients Don’t Care Where You Went to Law School

After my Law Firm Website Venn Diagram got such great feedback, I thought I’d do another highlighting one of my big pet peeves: lawyer bios.  Here you go:

Lawyer Bio Venn Diagram

Explain the “Why” to Your Clients

Smashing Magazine has published a tremendous guide to designing an easy to understand e-commerce checkout process for web sites.  If you take credit cards on your site, it is a must-read.

However, even if you don't charge people on the web, you should check out the article anyway, because it explains something about collecting sensitive information from people that we all need to understand: it isn't just the "what," but the "why" that matters:

Even unambiguous fields, such as “Email address,” are great opportunities to explain what you’ll use the data for. “Email address” may be a sufficient description, but most people would want to know how you’ll use their email address. Why do you need it?

In your client intake forms, do you explain why you need all the information you are asking for?  Perhaps you should.

Ask Your Clients Better Questions

In A Manager’s Primer on Asking Better Questions, Marty Baker at Creativity Central shares several dozen open-ended questions designed for various situations like Anticipation, Assessment and Clarification that serve as a valuable reminder that “yes” or “no” questions don’t always get you the information you need.

Here’s the suggested questions on “Exploration” from the post:

Exploration

May we explore that some more?

Can we take a closer look at that?

What other angles can you think of that?

What are some more possibilities?

What’s another way of looking at it?

While many seem quite obvious, making a conscious effort to ask your clients questions differently may just prompt them to give better answers.

Resolve to Ask Current Clients More

If you’re a lawyer who only surveys your clients once the engagement’s over, you’re leaving a lot of information on the table — information that will not only help you serve future clients, but your current ones as well. That’s why, in 2010, you should Resolve To Ask Current Clients More.  Institute a regular, ongoing…

Is your website for your clients or for your peers?

Inspired by this venn diagram found on Business Pundit,  I thought I’d do one for Law Firm Websites:

Resolve To Fix Your Technology Less

This resolution is for nearly every solo and small firm lawyer out there (including those with computer science degrees): Resolve to Fix Your Technology Less. How many times has a quick technology fix turned into a day of un-billable time?  Trust me on this one, no matter how much (or little) work you have, your…

Resolve to Land a Big Fish

Almost every lawyer has a “big fish” they’d like to land. Whether that fish is an individual client, a corporation, an insurance company or even a great referral source, your big fish isn’t going to catch itself. And what better place to find advice on catching “big fish” than on a website called TakeMeFishing?  Some…

Ten Resolutions for the New Year

As 2008 draws to a close, it is natural to think about New Year’s resolutions.*  We think about our businesses, our clients and ourselves and resolve to do better next year.  If you’d like some help, or just some inspiration, here are Ten Resolutions for the New Year.  Enjoy: 1.  Resolve to be better to…

Give Clients More Certainty

Clients crave predictability.  They find comfort in knowing what to expect — especially in stressful situations like the ones you handle for them everyday. But how can you deliver more certainty to your clients?  After all, outcomes are impossible to predict and matters ebb and flow from beginning to end.  You keep your clients “in…

Resolve to Support the Causes Your Clients Do

If you’ve got a big client, odds are they’ve got a pet project.  Whether it is for a community organization, charity, civic group or volunteer event, supporting the causes your clients do can deepen your relationship with them while benefiting those in need. That’s why, in 2010 you need to Resolve to Take Care of…

Ten New Rules of Legal Marketing

Legal Marketing has changed.  It used to be enough to keep an ad in the yellow pages and belong to the Rotary Club.  Not anymore.  Times are tough, so I present to you Ten “New” Rules of Legal Marketing.  Let me know what you think. 1.  “My lawyer can beat up your lawyer” isn’t a…

What are your Relationship Rituals?

Keith Ferrazzi shares a few simple “Relationship Rituals” that should be on every professional’s weekly checklist: 1.    First thing every day after you turn on your computer, ping one friend and one acquaintance. 2.    Every weekend, invite someone else into an activity that you normally do alone (walks, gym sessions, gardening, shopping trips). 3.    Pick…

Resolve to De-Confuse Clients

What confuses your clients?  What are the things that your clients never seem to really understand?  Is it the directions to your office, your retainer agreement or their monthly bill? No matter how much you deserve it, undivided attention from clients is a rarity today.  Whether it is because of their email pinging, cell phones…

Thinking Unthinkable Thoughts

Kevin Kelly thinks about thinking the unthinkable: The futurist Herman Khan introduced the idea of “thinking the unthinkable” as a way to loosen up the imagination in trying to forecast the future. Most time we are unable to guess the future because we are inhibited by conventional wisdom – something that everyone knows is true. For…

Resolve to Count Cards

As 2009 draws to a close, we all find ourselves with lots of stuff on our "to do" lists for the next year.  Whether your thinking about finding time to meet your deadlines, accomplish your goals or even follow your resolutions, there never seems to be enough time to do it all. As you begin…

Create a Menu for Your Practice

Do you know all the kinds of things your firm does?  Perhaps you should take a page (literally) from the restaurant industry and create a “menu” of your services.  Though you may not decide to use it with clients, merely deciding what goes on the menu — and what gets left off — makes you…

Thank Your Clients This Year

You have just enough time to send out Thanksgiving cards to your clients this year.  Why Thanksgiving cards instead of other holiday cards?  Here are a few reasons from this 2008 post: Thanksgiving is a holiday about giving thanks.  Thanksgiving is the perfect opportunity to offer your clients a genuine “Thank you for being our…

The Haiku of What You Do

I’m a fan of Haiku, and have been doing an exercise based upon it for several years now at conferences and law firm retreats.  Instead of the 5-7-5 syllable format, I ask my audiences to answer three questions, using just five words for the first question, seven for the second and five again for the…

Ten Rules for Presenters

Lately, I’ve been giving lots of presentations, and have six more coming up before the Summer ends. I work pretty hard on my speeches (here are a few examples of my slides) and thought I’d share some of the tips I’ve learned the hard way in this Ten Rules post. Enjoy! 1.  The greatest gift…

The Curse of Almost Done

A few days ago, I wrote about how I was suffering from The Curse of Almost Happy. I realized that being “close to” fulfillment in my life and career wasn’t close at all. So, as I’ve spent this past weekend knocking off several things on my “To Do for Too Long” list, it hit me…