Innovation Innovation

Business Book Reading the Five by Five way.

Though nobody ever accused me of not having enough ideas (I’ll write a post on Idea Surplus Disorder soon), I’ve found a way to have even more:

Every day, I grab five business books off of my bookshelf and set aside 45 minutes or so.  Then I read a chapter (chosen at random) from each.  Though I’ve never been able to re-read books once I’ve completed them, I find that the short burst of cool ideas from five different authors really gets my creative juices flowing. 

I’d love to know if works for you.

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Conferences Conferences

BlawgThink Brainstorm to be Powered by MindJet

Here’s an announcement I could not be more excited to make:  LexThink! is teaming with MindJet to turbocharge BlawgThink 2005

What does that mean, exactly?  For starters:

  • As part of the $595.00 registration fee, every attendee will get a full license to MindJet’s MindManager Pro 6, a $350.00 value!
  • We will encourage each attendee to use MindManager to collect and organize their thoughts.  During the conference, we’ll add everyone’s individual brainstorms to a group mindmap.  The mindmap will be displayed at BlawgThink! on a big screen and updated in near real-time (we’re working on making it available online in real-time, too).
  • Our “scribes” — some recent law school graduates who’ve volunteered to help — will take notes in MindManager at each session and add them to the group mindmap as well.
  • After the event, we’ll share the conference mindmap with everyone on the LexThink site (using MindJet’s cool new Viewer).
  •  Did I mention every attendee gets a full license to MindJet’s MindManager Pro 6?

A huge thanks to Hobie Swan and all of the great people at MindJet.  Hobie tells me this isn’t something they’ve ever done before and I’m humbled and honored they think enough of the BlawgThink conference concept to work with us. 

We also have some more great partnerships to announce in the next few days, so stay tuned.

Also, we still have some spots available for attendees.  If you are interested, send me an e-mail at Matt@lexthink.com and I’ll shoot you the details.

(A BIG shout out to Steve Nipper, who introduced me to Hobie).

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Conferences Conferences

BlawgThink Day Two

Here’s the info on Day 2 of BlawgThink:

There is no 'agenda' for the second day of BlawgThink 2005.  No panel presentations. No PowerPoints.  No keynote speakers either.  Instead, we rely upon our attendees --cool, smart, "big thinking" folks -- to talk about stuff.  Really.

We are going to start the day off with a peak into the future.  Tom Mighell, Carolyn Elefant and Ernie "the attorney"  Svenson will join hosts Matt Homann and Dennis Kennedy in a  "Five by Five" brainstorming "jam session" on the future of blawgs, technology and law practice.  After that, anything goes.

Missed something the first day?  Want to learn more from one of the speakers?  Want to teach something yourself?  The second day of BlawgThink gives you the opportunity to make sure you get the most from your conference experience by bringing together all of our attendees for in-depth conversations on the topics they find most compelling.  

Because most of the collaboration and learning in Day 2 will happen in small groups, each attendee has a uniquely different experience.  However, past LexThink! attendees have agreed that the collaborative brainstorming is the most productive (and rewarding) part of the event.  We'll work hard to make sure the notes from every small group discussion are made available to every attendee days after the conference ends.  In essence, as a BlawgThink attendee, you'll be able to pick your own discussions while being a 'fly on the wall' in the others. 

At the end of the day, we'll share the ideas that our attendees found most compelling   and give everyone an opportunity to continue their collaboration with wiki's, conference calls, and future BlawgThink events.

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Updated BlawgThink Agenda and Speaker List

If you are still on the fence about BlawgThink, check out the list of amazing speakers we have lined up for Day One:

  • 7:30-8:30
    • Registration.  Pre-Caffeinated Brainstorming.  Continental Breakfast.
  • 8:30-9:00
  • Track One:  Blogging Basics.

    Track Two:  Marketing and Client Development.

    • 9:15-10:00 
    • 10:15-11:00
    • 11:15-12:00
      • Creating practice-specific content.  Building a blog-centered practice. Dennis Crouch
    • 12:00-1:15
      • Lunch.
    • 1:15-2:00
    • 2:15-3:00
    • 3:15-4:00
    • 4:15-5:30

    Track Three:  Blogging 2.0.

    • 9:15-10:00 
      • Is it all about the feed?  Advanced RSS.  Rick Klau
    • 10:15-11:00
    • 11:15-12:00
    • 12:00-1:15
      • Lunch.  Keynote Speaker TBA.
    • 1:15-2:00
    • 2:15-3:00
      • Tag, you're it.  Using Flickr, OPML, De.licio.us, Rojo, and other cutting-edge tools to supercharge your blog.
    • 3:15-4:00
      • How'd you do that?  Technical tips, tricks, and problem-solving techniques.  Fred Faulkner
    • 4:15-5:30

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    BaseCamp for Lawyers?

    One of the things I want to talk about at BlawgThink is using new technologies, particularly the cool Web 2.0 applications (including blogs), in law firms.  I’ve been a big user of BaseCamp for quite some time, using it to manage LexThink personal projects.  Here’s a neat tutorial about how to use it for time tracking.  I don’t expect law firms to trust their time keeping to the folks at 37 signals just yet, but the idea is certainly interesting.

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    Web & Tech Web & Tech

    I only score a 5.

    Jakob Nielsen posts the Top Ten Weblog Design Mistakes.  I violate at least 5, including this one:

    Sadly, even though weblogs are native to the Web, authors rarely follow the guidelines for writing for the Web in terms of making content scannable. This applies to a posting's body text, but it's even more important with headlines. Users must be able to grasp the gist of an article by reading its headline. Avoid cute or humorous headlines that make no sense out of context.

    I’m sure when Peter Flaschner gets done with my redesign, I’ll at least get a 7.

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    Client Service Client Service

    Printable CEO Revisited

    Dave Seah posts an update on his Printable CEO project, something I blogged about before.  The more I think about it, the more intrigued I am by his productivity hack.  The main thing I’d change is to make the “maintaining old relationship” category worth more than one point.  Imagine if employees (especially law firm associates) were graded on his scale instead of the sheer number of hours they bill.  Would it work?

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    Conferences Conferences

    Join us in the Hallway.

    Buzz understands what we are trying to accomplish at BlawgThink:

    In all tech events, it seems like the best part are the hallway conversations. Hallways include lunch, breakfast, dinner, drinks. I keep meeting extraordinary people, who have ideas, companies, products that are often in the stage of evolution.

    We recognize, like Buzz, that the best part of most conferences is never the conference.  We’re working hard to change that.  Like our first LexThink event this past April, we are trying to make those “hallway conversations” a significant part of BlawgThink.  For example, we’ve built in 15 minutes between every session so attendees can have some time to talk with the presenters or with one another.  We’ll also be collecting ideas from each session and use them as great starting points for the second day of collaborative brainstorming.  Finally, we are going to make plenty of room available for people to engage in conversations with one another if they’d rather talk instead of attending sessions at all.

    For some of our thinking about conferences, head on over to our brainstorming site and add your thoughts.  Just remember to “save” when you are done.

     

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    Speaking at BlawgThink

    We’ve added a few more speakers to the roster at BlawgThink:

    Tim Stanley of Justia (former CEO and founder of Findlaw) is talking about search engine optimization in his session “Why Google Loves Blogs.”

    Carolyn Elefant of My Shingle fame (and in my opinion, the single greatest source for practical information on small firm practice) is giving her take on Small Firm Blogging.

    We have a pair of tremendous law librarians, Bonnie Sucha and Diane Murley of WisBlawg and Law Dawg Blawg, respectively.

    Patrick Lamb will be talking about blogging in a medium size firm.

    Henry Copeland, Founder and CEO of BlogAds will talk about the Zen of Blogging.

    Steve Dembo, teacher, technologist, and podcasting pioneer.

    Tom Mighell, legal technologist and blogger extraordinairre (who doesn’t yet know we’ve found time for him to speak on Saturday) will be involved in our Five by Five.

    And Ernie the Attorney.  Enough said.

     If you still want to come, there is a bit of time to let me know at Matt@LexThink.com.

     

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    BlogHers at BlawgThink

    Lisa Stone blogs about Diversity Among Legal Bloggers over on the BlogHer Blog.  I’m happy to say that we have several of the best women legal bloggers (and would love to have more) on panels at BlawgThink including Carolyn Elefant, Cathy Kirkman, Bonnie Shucha, Diane Murley, and Brandy Karl.  We also have a bunch of great women attending the event.  There is also a real chance (more by tomorrow) that we’ll be joined by Sabrina Pacifici

     

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    Extras Extras

    Get in the Jungle

    I took another look at my dog-eared copy of  Tom Kelly’s The Art of Innovation after I posted Kathy Sierra’s take on his newest book earlier today.  One passage I came across that I highlighted when I first read it was this one, which resonates with me even more now than it did before:

    Whether it’s art, science, technology, or business, inspiration often comes from being close to the action.  That’s part of why geography, even in the Internet age, counts.  And why so many high-tech companies have emerged from Silicon Valley — and not Connecticut or even New York.  New ideas come from seeing, smelling, hearing — being there.

    This sensory immersion is why people still fly to other parts of the country for face-to-face meetings with clients, customers, and colleagues, even in the information age; why phone or videoconferencing often doesn’t do it.  It’s also why people still go to museums, to be inspired in the presence of original artwork, though a digital image may be easily available on their home computer screen.

    Asking questions of people who were there, who should know, often isn’t enough.  It doesn’t matter how smart they are, how well they know the product or the opportunities.  It doesn’t matter how many astute questions you ask.  If you are not in the jungle, you're not going to know the tiger.

    Come to BlawgThink.  Join us in the jungle.

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    Marketing Marketing

    Personal Brilliance Buzz

    My friend, Don the Idea Guy, introduced me to Jim Canterucci, author of the new book Personal Brilliance.  Don is masterminding the blog promotion of the book, and pointed me to some “blogger resources” he and Jim put together to make it easier for bloggers to blog about the book.  I just spoke with the book’s author and he’s sending me a copy to review.  I’ll let you know what I think, when I finish it. 

    What Don is doing is pretty interesting.  He’s working with the author to promote (and presumably profit from) sales of the book while he heartily recommends it on his blog.  Does his credibility suffer?  Or has Don built up enough good will among his blog readers for us to assume he wouldn’t recommend a product or an idea without believing in it?  For me, the answer is yes.

    I am quite certain this is a question more and more blog writers will be asked as the line between “advertising” and “content” is blurred.  What do you think?

    P.S.  I’m not picking on Don here.  I know him and trust him, and frankly, I’d buy the book on his recommendation alone. I’ve just been thinking a lot lately about the intersection of blogs, advertising, paid endorsements, and the advertorial.

    P.P.S.  Don is coming to BlawgThink, so feel free to ask him yourself.

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    Why is BlawgThink important?

    Dennis Kennedy and I are rounding out our BlawgThink attendee list, and decided (after talking to Eva at Catalyst Ranch) that we have room for about 50 more invitees.  If you’ve not received an invitation, but still want to come, let me know (matt@lexthink.com).  If you can’t come, but think there’s someone who would be interested, pass their name on to me. 

    For now, I wanted to share parts of an e-mail that Dennis sent as a follow up to our original invitations that explains a bit more about why we feel BlawgThink is important:

    While Matt and I were planning the original LexThink conference, we went to something called BlogWalk 6, an all-day conference on knowledge management and blogging that used the Open Space Technology we'll use on Day 2 of BlawgThink. Our experience played a huge part in shaping the first LexThink and what we've wanted to do with LexThink since then.

    By the end of the day of BlogWalk, we had had an amazing set of conversations with an amazing group of people. More importantly, we changed our opinion of what it was possible to accomplish in a day-long conference if you flipped the norms of traditional conferences on their heads.

    At the end of the day, I posed a couple of questions: If blogging is a world-changing technology, when and how do we start to change the world? Is it the technology or is it the bloggers? And, what happens if we bring bloggers together, turn them loose, and see what projects and collaborations grow out of that combination?

    From that day on, we have talked about the potential value of getting a group of legal bloggers together, in person and face-to-face. I can tell you that I've been part of email lists, wikis, collaboration software groups, IM sessions and conference calls, but there's nothing like being together in person if you want to have collaboration happen.

    Now, as you probably know, I really do believe that blogging has created a world-changing space and that there is no better collection of talent, ideas and energy than there is among bloggers. Especially legal bloggers.  In fact, I believe that, in the future, some of the most important innovations that happen in the practice of law will be traced back to conversations that began at BlawgThink.

    My premise has been that there was so much happening among legal bloggers and so much potential, that it was well worth my investment of some time, travel and dollars to spend a few days face-to-face with the legal bloggers I read on a regular basis. After talking with Matt, I decided that I believed enough in the potential outcome of such an event that I was willing to invest most of my time and energy over the next month or so in putting together BlawgThink. 

    How about you? Look, I've spoken with many legal bloggers. I understand the disconnect between the recognition and satisfaction you are finding in connection with your blog as compared to what you are finding in your work, employment setting and practice. Even if I haven't talked with you, I can read it in between the lines of your blog.

    Are blawgs are a world-changing technology? Are blawgers world-changers? I don't know the answer, but I have an intuition about it. I may like the answers I find or I may be disappointed, but I've decided that I have to try to find the answer to these questions by trying to pull together the legal bloggers in one place at one time.

    I understand that you have many competing priorities and other demands on your time, but I ask you to give this some serious thought. I've found that I'm always able to make time for stuff that I don't really want to do, while pushing away from things that I know I'll enjoy or might be beneficial to me. That's part of "thinking like a lawyer" – facilitating what helps others and downplaying what's important to you. Does that describe you?

    Just try this exercise for me. Think about what you get from your blog and what blogging now means to you. Then consider what else you might be doing on November 11 and 12.  Then consider that I would like to see you there and have you participate in the conversation. And, only then, make your decision and give us your final answer.

    So, that's my message for the day. All I ask is that you give it some thought. I truly do hope to see you in Chicago. If you'd like to help us get the word out about BlawgThink by mentioning it on your blog, that'd be cool, too.

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